Virtually every company that competes with Apple is well aware of the fact that Apple often creates a new product category, then dominates it. Our colloquial way of describing that process is to day that there is an iPod market, not an MP3 market, or an iPad market, not a tablet market.
At least so far, that seems to be true in the business buyer market, as well as the consumer market.
A ChangeWave survey of 1600 business technology buyers in the United States found that 22 percent expected to be buying tablets during the second quarter of 2012, and 84 percent will be buying Apple iPads.
Since November 2010, iPad share of buying intentions has hovered in the 77 percent to 80 percent range, according to ChangeWave.
In 2011, for example, Apple continued to hold 78 percent of the music player market. That is what “terrifies” other competitors. Apple has more than once showed an ability to dominate a new consumer electronics category.
The mobile phone market is more complicated, as Apple does not compete in the feature phone category. In the smart phone category, Apple has about 30 percent share, globally.
More tellingly, Apple seems to be, far and away, the most profitable smart phone manufacturer. Right now, one has to wonder whether Apple has done it again, creating a new category which it dominates.