google fiber blogThe Google Fiber strategy is adapting and expansion to any number of new markets appears to be on tap. Safe to say we really don’t know what their next move will be.

Google announced they’ll be bringing Google Fiber to parts of San Francisco. Rather than over build, they intend to use existing fiber to serve certain MDUs and other properties throughout the city. It’s an approach they are also doing in parts of Atlanta (although they are also building their own facilities in Atlanta as well).

The days of strictly over building with fiber are clearly over.

Considering Google didn’t even have San Francisco on their potential Google Fiber target list, one has to wonder where they will go next. Apparently any market could be in play.

“Now, as Google Fiber grows, we’re looking for more ways to serve cities of different shapes and sizes,” says Michael Slinger, Director of Business Operations, Google Fiber in a blog post.

This revelation may encourage many more communities with available fiber assets (either current or future) to invite Google Fiber to come in. Huntsville, Alabama just successfully did. It also has to make incumbent broadband providers nervous.

Google Fiber Strategy
Google Fiber Footprint

Google’s model has always given them tremendous flexibility in how they serve markets. Some argue they’re allowed to only offer service in areas that have the most promise, by utilizing their fiberhood approach.

They are now adapting this Google Fiber strategy to potentially cherry pick the best market segments, using existing fiber. If fiber assets are available, they could target the best high margin potential customers, and get competitive gigabit services (or less) to them more quickly, maybe even through a hybrid fiber – wireless approach.

In some ways, Google Fiber is taking a page from AT&T’s GigaPower strategy, which targets certain developments and MDUs in its gigabit markets, rather than over building an entire market. This evolving Google Fiber strategy has significant implications for the broadband access industry. They are definitely keeping us guessing as to what’s next and where.

Details on San Francisco are light for now. “We have a lot of work to do before we can offer details on service and timing, or identify the specific condos, apartments, and affordable housing properties that will be connected,” says Slinger. But they did reveal they will be offering free service to certain public housing developments as they are doing in their Kansas City market.

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3 thoughts on “Google Fiber Strategy Adapts, Any Market Could be Next

  1. give google credit. they are shaking up the broadband business. whether incumbent carriers realize it or not, google may be the best thing to ever happen to them – will keep them on their toes and away from complacency

  2. I've been building Fiber Long Haul-Loops and Networking System since 1981 with MCI. Why waste time, energy and funds with costly aerial and UG construction methods when your end user can be serviced with "Wireless". Use those saved funds by providing wireless, and invest in future wireless technology. The end user could care less how it gets to their door step. Aerial make ready, long term maintenance don't get it and the cost of UG is not worthy of the required investment. Wireless all the way !!!
    Micro Network Service Group "MicroMan"

  3. I just want to see more info about GF. Now that they're a full fledged ISP, how many subs do they have? What's their churn rate? How satisfied are their customers? What's their ARPU? Hard to judge what they're doing when you don't really have insight into their business like you do all other large ISPs

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