Are smartphones becoming smarter? Apparently so, as evidenced by an announcement this week from Motorola and Google Cloud about incorporating generative AI in Motorola mobile phones.

The multi-year agreement between the companies will bring generative AI technology to the new series of razr smartphones — starting with the motorola razr+/motorola razr 50 ultra and future Motorola smartphones over the length of the agreement.

Motorola already has AI technology, Moto ai, integrated into native smartphone applications. It affects many aspects of the phone, from its camera and battery to the display and device performance.

Moto ai was built using Google Cloud Vertex AI, Gemini, and Imagen models. The technology is designed to help users complete tasks, provide pertinent suggestions and reminders, and summarize and recall information.

With generative AI, Moto ai is expected to transform the smartphone experience by becoming context-aware, personal, collaborative and ubiquitous throughout the phone and ecosystem, the companies described.

The strategic relationship between Motorola and Google Cloud has produced two main features to date:

  • Magic Canvas, which creates images from the phone user’s imagination, turning their descriptions into graphics that can be used in messages, on social media, as wallpapers, and more.
  • Style Sync, which syncs a phone’s look to the user’s personal style by creating wallpapers and themes that match their outfits.

Because Moto ai learns as it is interacted with, new features will develop over time. For example, phones can deliver a prioritized summary of personal communications, transcribe and summarize conversations, and remember important information from those conversations and recall it on demand.

The announcement marks a major evolution for Motorola. The company, with Verizon, announced its first 5G smartphone just over five years ago.

“The razr brand is synonymous with innovation, and we are thrilled to have partnered with Google to deliver innovative generative AI solutions to our consumers,” Dan Dery, Motorola vice president, AI, ecosystem and internet services, said in a prepared statement.”Moto ai empowers users to intuitively create content, personalize their device, obtain the information they seek, and accomplish more in less time — all made possible by Google’s most advanced AI.”

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