Games on demand (GOD) is closer to becoming reality. In theory GOD works much the same way VOD works today, allowing subscribers to purchase games on demand and play them on both a computer and possibly a TV. One could argue that GOD already exists, with several gaming sites available to customers to play games whenever they wish. This newest iteration takes it up a notch. Console type games like the ones currently played on Xbox or Playstation will conceivably now be available on demand, without the need for the console or the game software. The new service comes from OnLive, which claims their technology has perfected the process of broadband enabled ‘consoleless’ gaming, providing the same experience as consoles. You can imagine the skepticism of such a claim. But that’s not stopping OnLive from launching in the very near term.
Should such an application become viable, it further demonstrates the lifestyle enabled by broadband. It also pressures broadband service providers to ensure a quality of experience (QoE) for customers to take advantage of these applications. Indeed, QoE is quickly becoming a tool to be used to create competitive advantage. Broadband service providers who are able to deliver better QoE stand to differentiate themselves and attract higher paying ‘digital’ customers.