Verizon has struck a deal with Jordan’s Furniture, a Massachusetts furniture retailer, to market Verizon FiOS packages in Jordan’s retail stores. Under the arrangement, Verizon will build a “Verizon Lifestyle” store within the Jordan’s Furniture store in Reading, Mass. The Verizon store will feature FiOS voice, Internet and TV services. Other Jordans retail locations will feature a Verizon FiOS kiosk. Verizon will also bought naming rights to Jordan’s two IMAX Theaters, in Reading and Natick, Mass, and the company’s Motion Odyssey Movie Theater in Avon, Mass. “Verizon and Jordan’s win because of the multitude of on-site and on-screen opportunities that are available for cross-promotion. However, most importantly, the customers win because of the additional products now available under one roof. Customers will be able to literally experience Verizon technology, all in the comfort of the furniture showrooms of Jordan’s,” says Eliot Tatelman, president and chief operating officer of Jordan’s. It’s another example of telecom and cable service providers extending their retail strategy beyond their own company stores.
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