A is discussing the possible launch of a 10 Mbps broadband service from . The service is rumored to launch in Embarq’s Las Vegas, NV market on September 17, 2007. Several “unidentified” (and unconfirmed) Embarq employees have posted supporting comments about the rumor.

If this rumor holds true, it’s yet another example of the growing demand for bandwidth, partly fueled by the competitive environment between telcos and cable companies. Cable companies have done well in positioning their broadband product as faster than typical telco DSL connections. Telcos are responding with numerous FTTH deployments, while also leveraging DSL for as much as they can get. Ten megabits per second may very well be the next broadband benchmark, for which all broadband service providers are striving to meet.

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