The DVR, nemesis of broadcast networks, is now in 1/3 of all U.S. TV households, according to Leichtman Research Group (LRG), a New Hampshire based market research firm. According to LRG data, at least one DVR is in 36% of all TV households, up from 8% just four years ago. That represents 450% growth in the past four years.
LRG estimates that DVRs will be in about 71 million households at the end of 2013 – double the number of households with DVRs at the end of 2008. They also forecast that DVR and VOD’s share of total TV viewing time in the US will increase from about 8% today to 18% at the end of 2013.
Other findings from the LRG ‘On-Demand TV 2009: A Nationwide Study on VOD and DVRs’ study include:
- 65% of DVR owners, and 54% of digital cable VOD users, agree (8-10 on a 10 point scale) that they usually watch recorded DVR or on-Demand programs when there is nothing on regularly scheduled TV that they want to watch
- In households that have both a DVR and are VOD users, 57% start by watching live TV – in households that just have a DVR, 68% start with live TV
- 44% of DVR owners record five or fewer programs per week
- 85% would recommend their DVR service to a friend (8-10), and 77% highly rate their DVR (8-10)
- 68% of VOD users who also have a DVR agree (8-10) that their TV service is better because they have both services