With Americans spending 6%-12% of their incomes on utility bills, the rising cost of energy and other natural resources, e.g. water, continues to be a major concern for Americans. New research on American’s technology spending has revealed that 63% of U.S. households spend 35% more on technology bills than utility bills, however.
In conducting research among nearly 1,100 of its customers, remote tech support company iYogi put its hypothesis “Is technology now the real utility?,” to the test. Results of the in-depth survey of customers’ technology usage and monthly spend came out positive.
“Technology is now the real utility as increasingly households spend more on a combination of technology bills to stay connected than their utility bills,” stated Vishal Dhar, iYogi co-founder. “The results of the survey also cite that technology continues to be the key enabler for empowering people in today’s fast-paced interconnected world, driven by demand for newer and smarter devices that connect to the Internet and to each other.”
Mobile phones topped iYogi’s survey charts in terms of monthly technology spend. Its research findings show “that with the ever-increasing role played by technology in every sphere of life, consumer spending on connecting to the Internet, subscribing to online services, mobile communication, and multimedia entertainment has also risen.”
Also among the highlights included in “iYogi Insights: Consumer Research on Rising Technology Spends 2012” are:
- Number of technology devices in households with more than two members goes up to 10-11.
- The highest expenditure is on mobile services with an average of $94 a month and an additional $19 on downloading games, music, movies, etc. Voice and data services are the most popular with 60% respondents subscribing to them.
- Triple Play package for Internet +TV+ Phone is the most popular with 50% respondents opting for this.
- Households spend $20-$180 per month on their ISP bills.
- Online back-up services, still a new concept, has already reached 30% adoption with a spend of about $10 per month. Such cloud services have immense potential as new types of services are launched.
- Nearly 30% use instant messaging applications, and app downloads topped the chart followed by music, movies, videos and games.