DISH Network Corp. today introduced the DISH Alliance Group, a business unit dedicated to supporting internet service providers (ISPs) interested in marketing their broadband services through DISH’s call centers.

Additionally, the group will provide ISPs access to DISH’s residential and commercial video offerings, including the company’s flagship satellite television, and its live streaming and over-the-air solutions, Sling TV and AirTV. Sling TV provides an OTT delivered pay-TV line-up, while Air-TV is a set-top-solution that integrates local OTA broadcast channels into Sling TV, while also offering access to Netflix and other video apps.

“DISH provides ISPs with an economical path to delivering video and other value-add services to their customers,” said Perry Crider, manager of DISH Alliance Group, in a prepared statement. “By working with the DISH Alliance Group, our partners can focus on selling broadband internet with help from DISH’s marketing and sales channels; and rely on our video expertise to bring an outstanding TV experience to customers.”

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DISH Alliance Group
In addition to connecting partners with video services, the new DISH unit will provide access to the following:

  • Marketing: DISH Alliance Group creates co-marketing opportunities for partners, giving ISPs the ability to further monetize their broadband-only customer base and meet customer demand for leading video programming and technology.
  • Sales: Through its call centers, DISH markets broadband services from DISH Alliance Group partners to video customers looking for the best internet options in their area.
  • In-home services: DISH operates a national installation workforce, which is comprised of professionally trained and certified technicians using the latest tools and equipment. DISH In-Home Services reaches virtually any home or business in the United States.
  • DISH Business: ISP partners have the flexibility to market DISH video services to commercial enterprises, including bars, restaurants, offices, hotels, hospitals, apartments and condos.

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