EL SEGUNDO, Calif.–(BUSINESS WIRE)– DIRECTV, the world’s largest pay TV provider, will roll out HD local channels in 16 additional markets, beginning this summer. Of the new markets, 15 will receive local channels from DIRECTV for the first time. By the end of 2011, DIRECTV will offer local-channel access to 99 percent of U.S. TV homes, covering 190 markets across the country, including local HD in 174 of those markets. The new HD markets are:
- Alexandria, La.
- Jonesboro, Ark.
- Billings, Mont.
- Lake Charles, La.
- Chico-Redding, Calif. (*SD locals already available)
- Panama City, Fla.
- Elmira, N.Y.
- Parkersburg, W.Va.
- Great Falls, Mont.
- Quincy, Ill.-Hannibal, Mo.-Keokuk, Iowa
- Greenwood-Greenville, Miss.
- St. Joseph, Mo.
- Hattiesburg-Laurel, Miss.
- Utica, N.Y.
- Jackson, Tenn.
- Yuma, Ariz.
“We’re thrilled to expand our footprint by launching HD locals in these additional markets,” said Derek Chang, executive vice president, Content Strategy and Development for DIRECTV. “With the expansion of our local-channel service to more than 99 percent of TV homes across the country by the end of this year, we’ll become an even stronger competitor in these communities.”
For customers who live within each new market, DIRECTV will deliver HD programming from the primary broadcast networks — ABC, CBS, FOX, NBC and CW — where available. Eligibility for local channels is based on service address within certain designated-market areas, as defined by Nielsen Media Research, Inc.
To receive DIRECTV’s HD local programming, customers must have HD-compatible equipment. Current HD customers will continue to pay a $10 fee to access their HD programming, allowing them to see their local channels along with DIRECTV’s lineup of national HD channels available in their particular base programming package.
Customers can visit directv.com to learn more about the full complement of DIRECTV’s HD programming lineup including existing channels, new channels, details on equipment required for HD services, and updates on when the markets will launch. If customers need to upgrade their equipment, they can also call 1-800-DIRECTV.