Expanding unlimited voice and text coverage to a nationwide footprint covering approximately 277 million people
SAN DIEGO–(BUSINESS WIRE)–Cricket Communications, Inc., a leading provider of unlimited wireless services and subsidiary of Leap Wireless International Inc. (NASDAQ:LEAP), today announced the launch of new value-driven, unlimited services plans, all including nationwide talk and text coverage in all 50 states, the District of Columbia and Puerto Rico. Cricket customers can now take advantage of unlimited calling in the top 125 cities in the U.S.
Cricket’s new national service plans start at $30 and all plans offer unlimited nationwide talk. Other service plans at $40, $50 and $60 offer additional features including unlimited text, picture and video messaging; mobile Web, navigation, mobile video entertainment and 411 capabilities.
For customers choosing service plans of $40 or more, Cricket now offers unlimited international long distance calling to landlines in select cities and towns in more than 100 countries (including unlimited calls to landlines in Mexico) and unlimited text messages to Mexico for an additional $15 a month. No matter which plan customers choose, they have the flexibility to change service plans without paying a migration fee. In addition Cricket has standardized pricing on most bolt-on feature offerings at $5 including ring back tones, handset protection, and navigation.
“We believe our nationwide coverage and enhanced service plan structure represents the highest value offer in the wireless marketplace,” said Al Moschner, executive vice president and chief operating officer for Cricket. “Cricket continues to deliver greater value by providing a diversified portfolio of products and payment options and now offers and supports those products everywhere our customers live, work and travel. Each of these new service plans positions the Cricket brand as the wireless leader in the unlimited, no-contract segment of the wireless industry.”
All new rate plans include nationwide talk coverage.
“Our national coverage expansion is the first announcement in what we expect to be an exciting year for our customers in 2010,” continued Moschner. “To augment our new service plans we will continue to offer a wide choice of feature–rich phones, many of them including QWERTY keyboard functionality. In addition, the company expects to also introduce integrated smart phone devices later this year including a BlackBerry and an Android driven device.”
