Cox has revealed plans that it intends to have capability for 100 HD channels and 25 Mbps download/4 Mpbs upload broadband service to its entire footprint by 2010. These goals will be achieved by upgrading their cable plant to 1 Ghz, which is currently available to 70% of their markets. This revelation illustrates the growing HD channel and broadband service inflation trend facing service providers, which has no end in sight for carriers who want to remain competitive. Several reports including Light Reading and FierceIPTV have outlined Cox’s plans. The new architecture will allow Cox to reduce the number of homes served by their nodes from 650 to 250.