Telecompetitor Arches

Cox Raising Broadband Pricing

is apparently ignoring the recent research results which suggested that broadband pricing is still too high. According to BroadbandReports.com, Cox is for many of their broadband tiers in several markets. Apparently, their “economy” tier will rise to $19.95 from $16.95 and their “value” tier to $29.95 from $26.95. Their “preferred” and “premiere” tiers are also rising to $44.95 and $59.95 respectively. These identified prices include bundle discounts for taking video. The Pew Research Center recently released their , in which one of the finding suggested that high prices for broadband is impeding higher broadband penetration rates for the U.S. The Pew results indicate growth in broadband penetration is relatively flat and “35% of dial-up users say that the price of broadband service would have to fall,” in order for them to give up dial up for broadband.

Of course that’s one opinion in the broadband pricing debate. Broadband carriers tend to have a different perspective, especially as the appetite for bandwidth continues to climb. Satisfying that growing subscriber appetite, while also holding the line on price is a challenge, they say. If the trend continues where broadband consumption continues to grow at a rapid pace, and there’s no indication it won’t, broadband carriers will continue to explore raising prices. Maybe even at the expense of slowing penetration growth. How are you coping with finding the right balance between price and penetration?

SIMILAR STORIES

Speed
Report: 500 Mbps Is the New Entry-Level Broadband Speed
Learn more about this post
Business man on computer
Cox, RingCentral Team Up to Launch Cox Business Connect
Learn more about this post
Texas State Flag
Unique Partnerships Spur Texas Broadband and Innovation, Says Alliance Leader
Learn more about this post