Cox has announced they will launch TV Caller ID, joining a variety of cable and telcoTV providers who do the same. The most notable cable company who has recently added TV Caller ID is Comcast, who made a similar announcement back in July. Cox’s TV Caller ID version joins their interactive television (iTV) platform which provides a variety of interactive features for the TV including:
- Access to Cox email
- Call logs
- Local and national weather forecasts
- News headlines
- Movie theater listings
- Horoscopes and lottery results
- View/pay bill
The new service will initially launch in Oklahoma City, and will launch in other markets throughout 2009. Cox will offer the service at no additional cost to Cox customers who subscribe to Cox Digital Telephone with Caller ID and Cox Digital Cable. TV Caller ID is quickly evolving from a differentiated value add service to a standard service needed to remain competitive.