Apple topped the ranks of U.S. smartphone manufacturers and Google the ranks of smartphone platform providers in the three-month period through the end of February, according to comScore’s latest MobiLens smartphone research service.
There were 133.7 million smartphone owners in the U.S. as of the end of February, according to MobiLens, an 8% increase from November that drove smartphone mobile market penetration to 57%. Apple, the top original equipment manufacturer (OEM), captured 38.9% of U.S. smartphone subscribers, up 3.9% from November, while second-ranked Samsung’s U.S. smartphone subscriber market share totaled 21.3%, a 1% rise. HTC ranked third with a 9.3% share, Motorola fourth at 8.4%, and LG fifth with 6.8%.
Google’s Android maintained first position among U.S. smartphone platform providers with a 51.7% market share, down 2% from November. Apple’s iOS ranked second, gaining 3.9% to 38.9%, while BlackBerry ranked third with a 5.4% market share, down 1.9% for the latest three-month period.
Microsoft followed in fourth position with a 3.2% share of the U.S. smartphone platform market, up 0.2% since November, while Symbian’s market share held steady at 0.5%.
One thought on “ComScore: Smartphones Now 57% of Mobile Device Market”
I think that Android will maintain it's position for the leading operating system, and soon the smartphones will hold close to 70% of the device market within the next 5 years.