Google sites attracted 247.1 million unique visitors in November, topping digital media rankings and once again earning Google the #1 draw among comScore’s Top 50 digital media properties, which includes desktop and mobile websites.
Further attesting to its prominence, the number of unique Google Site visitors amounted to 95 percent of the total Internet audience of 259.7 million tracked by the comScore MMX Multi-Platform service.
Facebook ranked second in comScore’s November multi-platform digital media rankings, attracting 219.2 million unique visitors. Yahoo Sites ranked third with 202.5 million while Amazon attracted 192.7 million. Rounding out the top 5 was Microsoft, whose sites attracted 183.7 million unique visitors.
Beyond Google Unique Visitors
Turning to online ads via desktop, comScore found Google also topped the ranks of its Top 30 desktop-only Syndicated Ad Focus, reaching 197.3 million Internet viewers – 85 percent share of the total 232.2 million U.S. audience.
Taboola ranked second, reaching 176.6 million, 76 percent of the total Internet audience. Third-ranked Facebook reached 144.4 million for a 62.2 percent penetration. ShareThis (144 million/62 percent) and Yahoo Sites (141.5 million/61 percent) ranked fourth and fifth, respectively.
Google and Facebook have maintained their hold on the #1 and #2 positions in comScore’s digital media rankings throughout 2015.
Going back to year-end 2014, comScore found Google sites reached an audience of 238 million for the year, representing 94 percent of all U.S. Internet users. Yahoo sites ranked second, reaching 216 million, while Facebook rose to third and reached the 200 million level.
Growth was highest in mobile device and multi-platform viewing, which is disrupting the digital media market space and prompting industry change.
Commenting on developments over the course of last year in its March ¨Digital Future in Focus 2015¨ report, comScore stated: “We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.”
