Some 191 million Americans used their desktop computers to watch online video in April, according to comScore’s latest Video Metrix report.
Led by YouTube, Google sites continue to rank as the top video content property, attracting 152.8 million unique viewers in April. Facebook maintained its hold on the #2 spot, drawing in 83.5 million viewers. Yahoo sites followed in third with 55.4 million. Maker Studios came in at the #4 position and VEVO #5 with 43.7 million and 43.1 million unique viewers respectively.
Most Popular Online Video Sites
Turning to online video advertising, comScore’s latest Video Metrix report ranks BrightRoll Platform on top, serving 51.9 percent of the U.S. population as of end-April. Specific Media ranked second with a population reach of 37.8 percent, with LiveRail ranking third at 33.2 percent. Rounding out the top five in online video ads, Google sites ended April with a 31.9 percent population reach while AOL ended last month with a population reach of 30.1 percent.
Further along the online video value chain Disney/Maker Studios rose to retake the #1 ranking among YouTube partner entertainment channels, attracting 43.2 million unique viewers in April. VEVO ranked #2 with 42.6 million, while QuizGroup ranked third with 27.8 million. Warner ranked fourth, attracting 27.5 million unique viewers, and Machinima fifth with 26.9 million.