Apple’s iPad generated upwards of 20% of “non-computer device traffic” across a selected group of 9 of 13 national markets in May, while the iPhone makes up more than 50% in Australia and Singapore, nearly 50% in Japan, and from 34% to over 40% in Germany, Spain, France and Chile. The stats come from a new comScore service, Device Essentials, which draws on census-level data from tagged web page content, to determine the connection type, category of device, and location.
“comScore is excited to announce the availability of Device Essentials to provide critical insight into traffic patterns sourcing from the wide array of devices today,” said Serge Matta, comScore executive vice president of Telecom and Wireless, for a press release.
When it comes to traffic from tablets, “the iPad is currently the dominant tablet device across all geographies, contributing more than 89 percent of tablet traffic across all markets,” comScore found.
With stiffer competition from Google’s Android mobile OS, Apple’s dominance is not as clear cut in the mobile phone market space. The U.S. is a bright spot for Google, for instance: Android smartphones generated 35.6% of non-computer device traffic in the U.S. in May, while the iPhone is generated 23.5%. The iPhone generated more traffic than Android smartphones in 10 of the other 12 markets for which comScore published data, however.
Apple also dominated comScore’s “Other Devices” category, one that includes eReaders, where iPod Touch traffic overwhelmed that of any competing device. In the U.S., for example, the iPod Touch generated 7.8% of such traffic while others account for 1.5%.
Tracking traffic by connection type, comScore found that among smartphone users, iPhone users, at 47.5%, used Wi-Fi connections, as opposed to mobile network connections, to a much greater degree than their Android owner counterparts, at 21.7%.
The figures are clearly slanted towards Wi-Fi as compared to mobile network access when it comes to tablets: 91.9% of iPad users connected via Wi-Fi, while 65.2% of Android tablet users did so.
