May 04, 2012 — ROCK HILL, S.C.–(BUSINESS WIRE)–Comporium announced that it is offering a comprehensive advertising portfolio through its Media Services – http://www.comporium.com/business-advertising-overview/ – to assist local businesses capitalize on “local search” to ensure their customers in their markets find them easier.
The new Comporium Media Services portfolio includes mobile, web, print and cable TV advertising for its business clients. The company also named David Little as Director of Corporate Media Sales for the new unit. Little was promoted from assistant general manager – Publishing.
“Media Services presents a robust multimedia advertising platform that can help businesses market themselves and grow,” said Comporium’s Glenn McFadden, executive vice president and chief operating officer.
Comporium Media Services provides advertising services as follows: print and Internet Yellow Pages, direct mail, web solutions, mobile marketing, email marketing, social media and cable TV advertising.
In addition, Comporium offers “Deals of the Day,” which is a popular discount program that drives foot traffic to the business that is offering a discount to consumers who have registered to receive notices of the specials.
McFadden added that while the trend is going toward the online advertising media, the traditional telephone directory and direct mail campaigns are proven to remain effective tools. The Comporium phone books offer a wide assortment of options, and direct mail uses sophisticated methods of reaching consumers who are more likely to purchase.
“The print advertising complements businesses’ websites to help generate leads and capture orders,” McFadden said. “Likewise, TV ads are affordable and can raise consumers’ awareness of products and services. By combining TV, print and digital media, we could be the ‘one-stop shop’ for advertisers, which will give them bundled packages that will help them reduce their upfront costs and stretch their marketing dollars.”
