Comcast’s Xfinity says simplicity and predictability is behind its introduction of four tiers of plans with one- and five-year monthly price locks.
Each tier of plans includes unlimited data and the Xfinity WiFi Gateway for a single monthly price. Xfinity Mobile will be included for free for a year.
“We said we were going to go ‘all-in’ on a new pricing strategy and we are delivering with our five-year price lock and our new everyday price plans. Now all our Xfinity internet packages are built on simplicity and transparency — no hidden fees, no confusion — just the best, most reliable and secure WiFi that sets a new standard for the ultimate connected experience,” Comcast Connectivity & Platforms Chief Operating Officer Steve Croney in the announcement of the new Xfinity plans.
“We’re coming out swinging with a superior WiFi product that easily beats the competition at an even better price point for customers.”
The four tiers of plans are:
- 300 Mbps: $40 per month for one year and $55 per month for five years. The price for those not taking either option is $70 per month.
- 500 Mbps: $55 per month and $70 per month for five years. The price for those not taking either potion is $85 per month.
- 1 Gbps: $70 per month for one year and $85 per month for five years. The price for those not taking any option is $100 per month.
- 2 Gbps: $100 per month for one year and $115 per month for five years. The price for those not taking either option is $130 per month.
There are no contracts or penalties if a customer leaves Xfinity before the end of their plan.
The five-year price lock was introduced in April. It is the longest ever from Xfinity for one of its plans.
Price locks — along with service guarantees — are becoming important tools for national and regional broadband service providers and mobile providers to enhance the customer experience for their subscribers.