Comcast Xfinity moved up from 16th place to 5th in CableTV.com’s 2025 Internet Customer Satisfaction Awards. It now joins with Starlink, Google Fiber, T-Mobile, and Verizon as the top five national internet providers with the most satisfied customers.
Most companies in this group are 5G and fiber internet providers, while Xfinity is the only exception as a cable internet provider.
CableTV.com attributes the increase in Xfinity’s score not to prices — which were mostly unchanged — but to internet performance and value. The company introduced higher speeds to its budget and mid-tier plans. It also launched a bundle called StreamSaver.
The survey of nearly 9,000 internet users in the U.S., also found that younger internet users are much more likely to choose a bundled internet/cell phone plan than older users (67% of Gen Z internet subscribers compared with 48% of Millennials and 36% each of Gen X and Baby Boomers).
To compose the customer satisfaction award rankings, the survey asked respondents questions such as: What is your overall satisfaction with your internet service provider? How satisfied are you with your ISP’s customer support? Given your ISP’s internet service quality, how would you rate the price that you pay for them?
The top 10 providers and their overall customer satisfaction scores are:
- Starlink (94%)
- Google Fiber (83%)
- T-Mobile (80%)
- Xfinity (80%)
- Verizon (79%)
- Metronet (77%)
- Armstrong (73%)
- AT&T (73%)
- Spectrum (71%)
- Sparklight (70%)
T-Mobile, Google Fiber, Starlink and Verizon also ranked in the top five for overall customer satisfaction in last year’s awards survey.
The five leading internet providers with the top customer support teams are: Google Fiber (82%), Starlink (80%), T-Mobile (78%), Armstrong (which is new to the top five list this year, 76%), and Verizon (74%).
The survey showed that Spectrum, Comcast Xfinity, and AT&T finished in the middle of the results for best customer support. In fact, AT&T dipped below the study’s 70% “approval threshold” for the second consecutive year, the survey said.
More than 60% of respondents were highly satisfied with the cost of their internet service in this year’s survey.The top-rated providers for price were Google Fiber (80%), T-Mobile (78%), Starlink (77%), Metronet (72%), and Armstrong (71%).
“Starlink’s high base price tag knocked it out of first place, although not by much — its 77% approval mark was only 3% behind Google Fiber and a point away from T-Mobile,” the customer satisfaction award survey said. “Similarly, Google’s hardly the most affordable ISP thanks to pricing that starts at $70.00 monthly.”
Based on the survey’s results, CableTV.com surmised that respondents largely value performance and reliability over price. This point was based cable providers such as WOW and Xfinity, which are less expensive than Google Fiber and Starlink, having scored far behind both providers. It said that T-Mobile’s ability to combine cable internet reliability with flat-rate pricing helped it take second place.
CableTV.com said this year it changed its methodology affecting regional ISPs by raising its minimum sample group size to 100 respondents. This change ultimately removed additional providers such as Quantum Fiber, Ziply and Earthlink.
Although AT&T ranked eighth in overall customer satisfaction in the CableTV.com survey awards, it led fiber broadband providers in the American Customer Satisfaction Index (ACSI) Telecommunications Study 2024 with a score of 80 (out of 100).
