With the announcement of Colorado Springs, CO being their latest digital voice market, Comcast now claims just over 3 million voice customers. Windstream, the sixth largest phone company (3.4 million access lines) in the U.S. is now within sight of Comcast. They have already surpassed both CenturyTel and Citizens Communications, and would rank as the seventh largest phone company in the U.S. (by access line count).
Some would argue this is proof positive that bundling works. After all, who would have predicted five years ago that Comcast could overcome poor customer service perceptions and convince millions of subscribers to abandon their local phone company for their local cable company? Not many. You could draw a conclusion that effective bundling works – even overcoming poor service provider perceptions. Consumers seem willing to give companies with a “checkered” past (from a customer service point of view) a try, provided the perceived value is there.