Customizable Avatars, Player Profiles and Create-Your-Own Trivia Games Are Among New Community Features Now Available To Comcast High-Speed Internet Customers
Philadelphia, PA – July 21, 2009
Comcast.net, Comcast’s premiere broadband portal, has partnered with RealGames, a division of RealNetworks®, Inc. (Nasdaq: RNWK) and Bunchball, a marketing technology company, to offer game enthusiasts online entertainment for the whole family on www.comcast.net/games.
Through these partnerships, Comcast.net’s Games Channel provides popular online puzzle, arcade and card games such as Solitaire and Scrabble, and offers Comcast High-Speed Internet customers unique community benefits such as the ability to create player profiles, customize avatars, connect with friends, chat, create-your-own trivia questions and earn game play points to redeem virtual prizes.
Since its initial Beta launch, Comcast.net’s Game Channel has already acquired more than 1.5 million community members, and its gamers generate a combined total of about 22,000 hours a day of game play.
“We are thrilled to partner with RealGames and Bunchball, as they’ll be able to extend their best-in-class services and products to our growing community base,” said Scott Bailey, Senior Vice President and General Manager of Comcast.net for Comcast Interactive Media. “We wanted to create a place where game lovers could socialize and enjoy some light competition and, based on early response, we’re seeing that our Games Channel is resonating with users.”
Through the partnership with RealGames, Comcast.net visitors can download trial versions or purchase full-version games including puzzle, hidden object, action, adventure, word, card, and board games. Frequent game buyers can take advantage of GamePass, a subscription service that allows customers to purchase games at the discounted rate of $6.99 per month. In addition, Comcast.net is leveraging Bunchball’s Nitro engagement tool to provide Comcast High-Speed Internet customers with reward-based activities that include earning points through game play and redeeming them for virtual goods.
“Working with a trusted consumer brand like Comcast gives us the opportunity to reach millions of new consumers that have come to expect the best in entertainment content,” said Ben Titera, general manager of North American syndication for RealGames. “By leveraging our robust catalog of titles, affordable subscription options and interactive community platform, we’re providing a unique gaming experience that Comcast.net visitors are sure to enjoy.”
“We are excited to be working with Comcast to deliver a solution that catalyzes engagement for Comcast customers and drives interaction, loyalty, and revenue,” said Peter Daboll, CEO of Bunchball.
Comcast.net, operated by Comcast Interactive Media, is the main portal for Comcast’s 15.3 million high-speed Internet customers, with 4.3 billion page views and 17.1 million unique visitors per month.
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