Comcast subsidiary Comcast Spotlight, their advertising sales arm, has expanded their relationship with telcoTV competitors. They just recently signed AT&T as a client to sell advertising spots for certain U-verse TV markets. Comcast Spotlight does similar activity for Verizon in certain FiOS markets.

Comcast Spotlight will sell local advertising on U-verse in 21 markets on up to 50 cable networks. “AT&T is excited to be working with Comcast Spotlight,” said Greg McCastle, SVP AT&T Advanced Ad Solutions. “We look forward to working together to make AT&T’s U-verse TV inventory available to local market television advertisers through the Spotlight sales team. “

The arrangement highlights how competitive barriers can be scaled when it makes business sense to both parties. AT&T and Comcast are in a spirited battle for triple and double play customers in these markets, but by pooling their subscriber counts for advertising dollars, they both win.

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Comcast Spotlight is one of the leading advertising sales firms in the country. By representing other cable companies, and now increasingly telcos, they’ve built up a collective base of 30 million subscribers. Their competitors include Cox Media Group, Time Warner Cable Media, Viamedia, and Prime Media Productions, among others.

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