Students on college campus prefer live viewing (44%) over video on demand (37%) and DVR recordings (19%), according to new college video viewing data based on the experiences of students who get service from Comcast.
The data on college video viewing trends also showed that students prefer laptops over mobile devices for viewing, especially during primetime hours (7-9 p.m.) on Thursdays and Sundays.
Among some of the other more interesting findings of college video viewing habits in the survey period of January through June of this year:
- Students, even those without their own TVs, prefer the biggest screen available; twice as much consumption happens on computers and laptops versus mobile devices.
- Live sports, often not available without paying additional fees for cord-cutters, comprised most of the top 10 most-watched programs, fueled by the NBA and NFL playoffs, the Winter Olympics, Super Bowl, and the NCAA basketball tournament.
- Among the most popular live programs were This is Us, Grey’s Anatomy, The Bachelor, Jersey Shore: Family Vacation, Riverdale, The Good Doctor, Keeping up with the Kardashians, grown–ish, Modern Family and Law & Order: SVU.
Xfinity On Campus offers more than 100 live channels, including AMC, Bravo, Comedy Central, ESPN, FX and MTV through Comcast’s Xfinity Stream app and portal. The service also includes access to thousands of current season TV shows and hit movies via Xfinity On Demand.
The service is included with room and board for students living in on-campus housing at more than 130 schools this year. Recent additions include Amherst College, Augsburg University, Boston College, Clark Atlanta University, Concordia University, Indiana University South Bend, Oakland University, Robert Morris University, St. Thomas University, The University of Alabama in Huntsville, University of California Santa Cruz, Wayne State University and William Carey University.