As broadband service providers plot out their cloud services strategies, defining and implementing an effective go-to-market plan is crucial. From market assessment, to product definition and planning, to sales and marketing, launching cloud services, like any other product, requires service providers to carefully plan their market launch. CHR Solutions Executive Vice President Marc Hayden offers his view of a methodical approach to this important phase of launching cloud services.
Once launched, broadband service providers have a significant opportunity to expand their revenue base, explains Hayden, where he outlines how some existing broadband carriers are successfully using cloud services products to upsell and grow revenue opportunities.
