3Q21 Analysis Reveals Critical Broadband Service Provider Business Implications
On the long road to full recovery from the pandemic, we’ve seen enormous growth in overall broadband usage, and the digital landscape is forever changed as a result. Internet subscribers are consuming massive amounts of data and adopting faster speeds—but these trends have also introduced a new phenomenon to the broadband industry best described as speed clipping. It’s a trend that has important implications for the broadband service provider business model.
Current data in the 3Q 2021 OVBI report examines the impact of speed clipping for service providers and their networks, while also reaffirming the post-pandemic new normal of elevated usage behavior, with seasonal patterns that hearken back to the pre-pandemic era.
Key analysis of the data includes:
- Tactics for identifying upgrade opportunities based on usage behavior
- Percentage distribution of provisioned speed tiers
- Comparison of European and U.S. bandwidth usage
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