Meeting the Challenge to Grow: Powering Fiber Expansion with Marketing Automation
A Case Study of Horizon Telcom
Embracing Marketing Automation
When Horizon wanted to expand their territory to capitalize on a unique opportunity for growth, they were faced with new challenges that any broadband provider faces when entering new markets. How could they maximize their opportunity and efficiently gain new customers without over taxing their staff and their processes? They needed to embrace a new approach with new technology
In this case study, we examine:
- The challenge of meeting the opportunities of the moment without overtaxing your staff, the timelines, or your budget.
- The value of working with experienced partners you know you can trust.
- The advantages of adding automation to your customer acquisition strategy
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