Innovative Systems White Paper

The 6th Annual Rural Video and Broadband Industry Study

Rural consumer usage data for broadband and video

Rural consumer video and internet usage habits are evolving, with external technology and pandemic factors playing a large role in this evolution. Gain great insight into these changing behaviors and learn how they are impacting the TV and broadband landscape for rural America.

In the “6th Annual Rural Video and Broadband Industry Study,” we put these changing trends into context for broadband service providers. It offers a comprehensive look at rural consumer video and broadband usage patterns using freshly collected data captured directly from more than 800 rural consumers spread across the country.

In this study, we examine:

  • Key data surrounding rural video usage including the impact of streaming TV
  • Key data surrounding rural broadband and Wi-Fi usage
  • The impacts of the COVID-19 pandemic on video and internet usage

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