Calix White Paper
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How to Unlock Data-driven Insight

Improve Marketing ROI & Grow Your Business

Understanding what subscribers and prospects want is the first step to developing a marketing campaign that positions you for success. But without the right data, your marketing team may be flying blind.

Our new eBook, “How to Unlock Data-Driven Insights to Improve Acquisition, Strengthen Subscriber Loyalty, and Grow Your Business” presents an in-depth guide for using data to improve the subscriber experience and increase your ROI. Using a blend of demographic, psychographic, and geographic data from Calix Marketing Cloud Plus, you can:

  • Strategically prioritize new fiber builds, reach new markets and subscribers
  • Increase ARPU by delivering services your subscribers will love
  • Strengthen NPS and reduce subscriber churn
  • Maximize marketing ROI with high-impact campaigns

In the end, you’ll understand how to leverage subscriber insights to go beyond delivering basic connectivity—gaining more market share and creating an exceptional experience for both your subscribers and the communities you serve.

Fill out the form to get your copy today.

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