Calix White Paper
Calix BSP Report

The Marketer and the Broadband Service Provider: Trends, Challenges, and Opportunities

What Are C-Level Leaders Thinking When It Comes to Broadband Marketing?

As the telecom industry continues its evolution towards the adoption of cloud technologies, Broadband Service Providers (BSPs) are coming to terms with the creation of a new digital services landscape that will allow a wide variety of content to be supported on any network by any subscriber. The impact of this shift on the sales and marketing strategies of BSPs of all sizes, as well as on their subscribers who consume the services, will be enormous.

In our new executive survey, we review the results of a comprehensive 25 question survey that exclusively targeted C-level executives working for Broadband Service Providers serving 100,000 or fewer subscribers in North America.

This Executive Survey covers a broad range of topics, including:

  • Effect of changes in the competitive landscape on revenue generation
  • Primary strategies to grow revenue base and respond to competitive threats
  • The role and importance of digital marketing tools
  • Specific marketing goals and challenges
  • And much more

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