Dollar SignNew market research from global media business UBM Tech offers insights into chief information officers (CIOs). When it comes to their main business challenges, CIOs view lowering costs, network uptime, IT innovation and security breaches at the top of the list, according to “The CIO State of Mind – How to Successfully Engage with CIOs.”

CIOs view mobile and security as key IT priorities, the UBM Tech research found. Fifty-four percent of CIO respondents, moreover, said they would like their IT organization to do more with mobile apps and devices, while 53 percent would like to improve security.

2014 IT Spending
CIOs are also optimistic when it comes to IT spending: 58 percent said they expect it will increase year over year in 2014.

When it comes to how CIOs make technology decisions, UBM Tech found that they rely heavily on peers. While the CIO ultimately makes the decision, “the purchase process is extremely collaborative,” according to UBM.

Sixty-five percent of IT execs get involved in new tech purchases. Seventy-three percent of respondents said management’s view is an important part of making tech decisions. Twelve people are involved in such decisions on average, UBM found.

Commenting on the report, UBM Tech Research Director Amy Doherty said, “”CIOs rely heavily on peers for input when they are making technology decisions. Tech marketers would be wise to include peer-based insight across their content marketing strategies.”

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