ST. LOUIS and PLANO, Texas, April 12, 2012 /PRNewswire/ — Charter Communications, Inc. (NASDAQ: CHTR) today announced that the company will deploy FourthWall Media’s Ad Widgets® interactive solutions to approximately 800,000 digital households in five markets, providing the capability for interactive advertising and laying the groundwork for additional interactive capabilities for consumers.
“Interactive TV has proven to be an effective solution for advertisers and a good experience for customers,” said Jim Heneghan, President, Charter Media. “It connects businesses with viewers in real time on their television.”
Ad Widgets is an end-to-end interactive TV advertising solution built on CableLabs’ EBIF and SaFI standards, tailored to Charter’s advertising sales management infrastructure. Once deployed, Charter Media advertisers can deliver relevant, engaging commercials to the consumer based on demographics or geography.
“FourthWall Media is thrilled to expand our relationship with Charter,” said Tim Peters, FourthWall CEO. “We look forward to working with them to implement interactive advertising. Commercials will become more engaging for consumers to watch, more effective for the advertisers, and the post-buy analysis will provide clear and accurate usage information.”
Charter Media’s core set of advanced and interactive capabilities includes:
Addressable Versioning: Enables Charter’s advertisers to deliver different variations of commercial overlays to their specific customer segments during the same interactive spot on the same network.
Billboards: Provides advertisers with non-interactive overlays. When combined with Addressable Versioning, advertisers are able to deliver different variations of non-interactive overlays to their specific customer segments during the same commercial spot on the same network.
Telescoping: Provides an on-screen overlay that gives viewers the ability to use their remote to select and navigate to VOD to learn more about a product.
Request for Information: Adding a Request-For-Information (RFI) option enables advertisers to have an extended brand experience with a consumer who can request a special offer via mail, email, immediate phone call or mobile text message from an advertiser.
Polling and Trivia: Makes it possible for viewers to express their opinions or answer trivia questions.
For more information about Charter Media’s advertising capabilities, visit www.chartermedia.com.
