Just over half of 5,000 U.S. adults (51%) responding to a recent cellphone use survey would think about switching mobile service providers if signal quality was poor, according to new market research results from Global Wireless Solutions (GWS).
Results also revealed that voice calls were the most important aspect of the mobile telecom experience for end users. Nearly twice as many Americans said they couldn’t live without making or receiving voice calls as compared to text messages or data. 41% of survey respondents said voice calling was the one mobile service they couldn’t live without. Sending and receiving texts followed at 21%.
Taking photos ranked third, email service fourth, and sending/receiving photos fifth. Rounding out the top 10:
- Internet browsing came sixth,
- Using social networking apps or sites seventh,
- Navigation apps/services eighth,
- Playing music ninth, and
- Sending/receiving instant message tenth.
More than 4 in 10 respondents (43%) consider Internet access on par with utility services such as water and power, GWS highlights in a press release. Moreover, 35% said they rely on their mobile devices as their primary means of accessing online services and information given their limited means.
Cellphone Use Survey Results
When it comes to how subscribers rank quality of service, respondents consider the reliability of voice calls connecting the most important aspect of wireless network performance. Voice call quality followed, with infrequent call drops third.
Respondents ranked rapid mobile voice call connectivity fourth and good network coverage fifth. Rounding out the top 10:
- Reliability of text message delivery ranked sixth,
- Good data reliability seventh,
- Fast data throughput for browsing and downloads eighth,
- Good access to high-speed data networks ninth, and
- Fast data uploads tenth.
Voice service was important, even among younger 18-to-34 year old respondents. The research shows that text messaging (26 percent) and voice calls (23 percent) are still by far the most important phone uses for that group. Social networking and web browsing were less critical functions at 9 percent and 8 percent respectively.