The Consumer Electronics Association (CEA) has its sights set on developing the next-generation standard for High-Definition TV. Dubbed “4K,” CEA has created a 4K Working Group, a forum open to manufacturers, retailers and content providers to help define next-gen 4K technology. The group will “discuss content options and educate consumers about the newest era in high-definition television (HDTV),” said the CEA in a press release.
CEA showcased giant next-gen 4K HDTV screens with resolution greater than current HDTV during 2012 International CES in Las Vegas this past January.
“Innovation is the key to our industry, and 4K is the latest innovation that will transform the home viewing experience,” said Gary Shapiro, CEA president and CEO. “Under CEA’s leadership, the 4K Working Group will bring together all parties with an interest in 4K to bring this technology to market and enhance the viewing experience for consumers.”
Chaired by Gary Yacoubian, president and CEO, Specialty Technologies/SVSound, and past-chair of CEA’s Executive Board, will focus on the following:
- Establishing a definition of 4K, led by Frank De Martin, vice president of sales, Mitsubishi Electric Visual Solutions America, and chair of CEA’s Video Division
- Fostering discussion among content providers, producers, distributors, retailers and manufacturers about 4K and the ways it may be offered to consumers, led by Bryan Burns, vice president, strategic business planning, ESPN, and chair of CEA’s Device, Applications and Content working group
- Raising awareness and education of 4K among consumers, led by John Taylor, vice president of public affairs and communications, LG Electronics USA, Inc., chair of CEA’s Communications Committee, and past-chair of CEA’s Video Division
At least half of future televisions purchases will be based on picture quality and larger screen sizes, according to CEA’s “Evolving Video Landscape” study. Fifty-one percent of those intending to purchase a TV in the ensuing 12 months wanted improved picture quality in a new display while 50% wanted a larger screen.