In an attempt to upstage their telecom competitors, Cablevision announced an upgrade of their Optimum Voice VoIP service to offer up to four voice lines. Each additional line is priced at $14.95/month. This new service appears to be quite competitive with traditional telecom carriers like Verizon, who typically charge standard rates for each additional phone line into a consumer’s home.
This tactic is right in-line with Cablevision’s overall aggressive voice strategy. They have been quite successful leveraging bundles to gain voice market share, claiming “…nearly a third of all residential voice customers in Cablevision’s market…” according to John Trierweiler, Cablevision’s senior vice president of product management. Expect Verizon and others to watch this closely and maybe match it.
