Cable MSOs are now beginning to roll out on screen caller ID into their video packages. The service provides a screen pop on the television, identifying incoming caller information. Cable MSOs are now beginning to realize what many smaller IPTV players learned long ago. On screen caller ID is an inexpensive, yet valuable competitive differentiator. It’s one of those applications that was developed with little fanfare in the beginning, but early adopting IPTV operators soon began to realize how valuable it was. Consumers love it, and many a smaller video provider has used it as effective bait to lure subscribers away from both cable and DBS operators. Looks like the secret is out. Smaller cable companies like Wide Open West have recently launched the service. Comcast says it will make the service available in the next 12 – 18 months.

Read this Cable360Net post for more details.

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