The cable industry has embraced blogging for its latest public relations campaign. The campaign basically tries to refute cable’s negative reputation of continually raising prices and offering poor customer service, by positioning the cable industry as the main driver of dismantling the century old telephone monopoly in the U.S. IP Democracy reveals the strategy in this recent post.
The National Cable and Telecommunications Association (NCTA) is leading the charge through a $1 million dollar online ad campaign, which buys ads on leading blog sites. Those ads link back to a NCTA operated blog, CableTechTalk, which offers commentary about cable’s role in competiton. It’s an interesting strategy for such a traditional industry. It will be interesting to see if and/or how the telecom industry responds.
