Leichtman Research has released its latest subscriber numbers on broadband, which show cable maintains its lead over telco. According to Leichtman’s data, “the top cable broadband providers have a 54% share of the broadband market, with about a 5.1 million subscriber advantage over the telephone companies.” And apparently, cable has caught back up with telcos for new broadband subscriber ads. Telco had been adding more new broadband subs than cable for the past three years. But these latest results show new ads are virtually even for cable and telco.
These results also indicate that broadband adoption is slowing. There were 2.1 million new ads last quarter, compared with 2.66 million ads for the same quarter last year. “Through the first three quarters of the year, net broadband additions are down 15 percent from last year’s record setting pace,” said Bruce Leichtman, president and principal analyst for Leichtman.
