JetBlue is betting that high-speed Wi-Fi connectivity and a wider variety of VOD content, along with free snacks and more legroom in coach, will help it attract more travelers, as well as keep them coming back. The no-frills airline on Jan. 11 touted that its JetBlue Fly-Fi service “creates an experience like your living room in the sky.”
That includes free access to high-speed Wi-Fi from the departure to arrival gate, DirecTV VOD and Amazon Video streaming, as well as chatting on every flight, JetBlue highlights in a news release. Faster than competitors´ “pricey” Wi-Fi connectivity and services, Fly-Fi also enables passengers to use more than one personal device on-board.
JetBlue was the first to distribute live TV to every seat. First introduced in Dec. 2013, the airline recently completed Wi-Fi installation for its entire fleet. In addition to upgraded Wi-Fi, JetBlue integrates these entertainment options:
- 36 channels of free DIRECTV on E190 and A320 aircraft and 100-plus channels on A321 aircraft
- 100-plus channels of free SiriusXM fleet-wide
- Free Hollywood blockbusters on seatback televisions
- Newly added audio/visual on-demand (AVOD) on A321 touchscreens at every seat, allowing customers to choose and control playback of nearly 30 curated movie selections including the latest Hollywood blockbusters and JetBlue crewmember picks
- Curated video from Amazon, PureWow, and more on the JetBlue TV channel
JetBlue Fly-Fi service is powered by Exede satellite broadband.