raised the ante on the prepaid (and postpaid for that matter) wireless competitive battle by introducing an . Boost takes direct aim at prepaid competitors including and , mentioning them prominently in their announcing the new plan. But realistically, this plan could impact postpaid competitors as well. With a cost conscious public focused on recession news story after recession news story, fifty bucks for an unlimited wireless plan that doesn’t require a contract may look appealing. “We assume to see people more from T-Mobile postpaid,” said Boost Mobile President Matt Carter to RCR Wireless.

What’s the impact on Boost’s parent Sprint? Will a significant number of Sprint postpaid customers leave for Boost and impact Sprint’s margins? I’m not privy to Sprint or Boost’s internal books, but I have to believe the margins are pretty thin on Boost’s new plan.


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