AT&T and Verizon filed a comments with the FCC opposing Google’s wireless auction proposal which would follow a model similar to their Internet ad placement engine. Both AT&T and Verizon argued that if Google’s proposal were accepted, the value of wireless licenses would be diminished. One of Google’s stated goals with their proposal is lease unused airwaves to other carriers at wholesale rates, using a real-time auction process similar to their own auction process. If such a proposal were adopted, it could have far reaching implications on the competitive landscape by making broadband wireless spectrum attainable to a much broader audience. AT&T and Verizon are obviously opposed to this suggestion and are quite frankly miffed that Google would tread on their territory. Go figure.

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