Press Release

Dallas, Texas, March 11, 2011 -AT&T and MLB Network today announced the addition of MLB Network to the AT&T U-verse® TV channel lineup. MLB Network – the 24-hour network dedicated to baseball –  is now available as part of the U-verse TV U300 package on channel 634 and in HD on channel 1634.†

MLB Network brings baseball fans closer to the game than ever before with opinions, insights and analysis from the best in the business, including Bob Costas, Harold Reynolds, Al Leiter and Peter Gammons. Featuring more than 100 live regular season games, over 80 Spring Training games, original programming, live studio shows, like its signature in-season program MLB Tonight, the Spring Training series 30 Clubs in 30 Days and exclusive coverage of the MLB First-Year Player Draft and Hall of Fame Induction Ceremony, MLB Network provides unprecedented access to all 30 Major League Baseball clubs year-round.

“We’re proud to add MLB Network to the U-verse TV lineup for baseball fans in time for opening day of the MLB season,” Dan York, president of content, AT&T. “This deal helps us with important strategic content initiatives, and we’re excited to deliver comprehensive MLB coverage to U-verse TV baseball fans in HD.”

“We are pleased to build a relationship with AT&T and secure additional distribution prior to 2011 Opening Day,” said Tony Petitti, president and CEO of MLB Network. “U-verse customers will now have the opportunity to receive the only network on television dedicated to covering baseball 24 hours a day, 365 days a year.”

AT&T U-verse TV includes many features that enhance the baseball-watching experience, including Total Home DVR, which lets you watch and manage recordings from a single DVR on any connected TV in the house; My Multiview, which lets you watch four of your favorite sports channels on your TV screen at one time; access to an extensive High Definition (HD) channel lineup with more than 155 HD channels and growing; picture-in-picture browse capability that lets you preview games on other channels; and the ability to follow your favorite sports teams through the AT&T U-bar.

AT&T U-verse also gives customers innovative apps that bring their TV, home phone and wireless services together. For example, U-verse Mobile lets customers manage recordings, as well as download and watch hit TV shows on qualifying smartphones, and with our YP.COM TV app, customers can search for local business information on their U-verse TV screen and send the call to their home or wireless phone with the click of their remote.

AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. Now AT&T U-verse TV ranks “Highest in Customer Satisfaction in the North Central, South and West Regions,” according to the J.D. Power and Associates 2010 Residential Television Service Provider Satisfaction StudiesSM. For additional information on AT&T U-verse — or to find out if it’s available in your area — visit AT&T U-verse.

Press Release

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