AT&T is providing sophisticated digital signage and network services to more than 1,100 Citizens Bank branches. The AT&T digital signage will provide features on retirement planning, management of student loan information and similar topics.
The carrier is working with Cineplex Digital Media on the project, which features the provisioning of the branches with screens with custom content. The signage will also feature community-based activity information and local weather, news, sports, entertainment and stock news.
AT&T Digital Signage
AT&T is running the project, which includes analyzing the bank’s network architecture needs and supporting design and documentation support. “We’ve provided technology solutions to Citizens Bank for almost two decades,” said Tony Leggio, the vice president of Global Business Industry Solutions, in a press release. “Our world-class technology coupled with Citizens Bank’s outstanding products and services create a winning customer experience.”
The first phase, which consists of the installation of single and dual screens at 1,047 branches, is complete. The remaining branches will get the screens this year. Citizens Bank already is a significant client of AT&T. It uses the carrier’s security, applications and voice data and mobility services.
Retailers are working diligently to make their locations more attractive and inviting to consumers as online business grows. Digital signage – which also is referred to as electronic signage – is an important element of these initiatives.
Market Research Future says that the global digital signage market will reach about $26.3 billion in value between 2016 and 2022. The compound annual growth rate is expected to be approximately 6%.
The report says the market includes LCD, LED and project technologies. Digital signage is used in a wide variety of public places. There are many drivers of the category, including the avoidance of paper waste, audience engagement, the ability to deliver dynamic content and cost-effectiveness. Growth is being slowed by limited technical expertise, high initial costs and the fact that standards have not developed