AT&TThe latest example of how fierce competition in the wireless market is becoming comes from AT&T, which today announced a plan aimed squarely at winning customers from T-Mobile.

AT&T is offering as much as $450 in credits toward AT&T products and services to T-Mobile customers who switch to AT&T. T-Mobile customers can get a credit of up to $250 for trading in a T-Mobile smartphone and an additional $200 per line credit for buying a device at full retail price, activating a device they already own or switching to an AT&T NextSM plan.

AT&T NextSM is the AT&T plan that enables customers to upgrade to a new smartphone every year without an upfront charge. The carrier announced that option last year as a competitive response to T-Mobile’s introduction of a similar offering.


With its Un-carrier strategy, T-Mobile over the past year has instituted a range of offerings that challenge traditional wireless practices – including a free mobile data offering, a no-money-down trade-in offering on the iPhone 5, and other moves.

AT&T’s latest move suggests consumers are responding to T-Mobile’s Un-carrier strategy – and at least one of the other major carriers is feeling the pinch.

Meanwhile, AT&T, in its announcement of the new promotion, touts what it considers its competitive strengths vis-à-vis T-Mobile including “a superior smartphone line-up and award-winning customer service.”

Join the Conversation

Leave a Reply

Your email address will not be published.

Don’t Miss Any of Our Content

What’s happening with broadband and why is it important? Find out by subscribing to Telecompetitor’s newsletter today.

You have Successfully Subscribed!