is apparently soft launching a multi-room DVR and HD VOD service. Readers are reporting to and that AT&T is notifying select customers about the availability of the new services. There has been no official word from AT&T. AT&T is joining Verizon, who is also using a “whole home” DVR solution to try to get a leg up on their cable and DBS competitors. According to the initial communication from AT&T to its customers, the whole room DVR will be a “free” upgrade and will require no swap out of equipment. Verizon is featuring a through October 4th. Cable will soon fight back with a networked DVR solution, thanks to a recent court case won by Cablevision. Networked DVR does not require the more expensive DVR set top boxes, and perhaps will provide a cheaper and more differentiated DVR product.

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