MIAMI, April 16, 2014 – Burger King Corp. (BKC) has expanded its long-standing relationship with AT&T* by launching AT&T Wi-Fi services for all of its U.S. restaurants. The upgraded platform, “WHOPPER® Wi-Fi” replaces and upgrades current restaurant Wi-Fi networks to provide BURGER KING® guests an easier to use, more robust experience.
“WHOPPER® Wi-Fi is about improving the in-restaurant experience for our guests. Most of our guests carry smart phones or tablets, and this upgrade makes their time with us easier and more enjoyable,” said Alex Macedo, President, North America, BKC. “We are committed to enhancing our digital platforms across the board and having WHOPPER® Wi-Fi is just the beginning.”
The benefits of WHOPPER® Wi-Fi include:
- Fast and Easy Set-Up — WHOPPER® Wi-Fi, powered by AT&T Ready Zone, has an easy, customizable set-up with full support of AT&T’s Wi-Fi network operations.
- Consistent Wi-Fi Service for BURGER KING® restaurants — WHOPPER® Wi-Fi allows guests access to quality connectivity at all U.S. restaurants.
- More Options for BURGER KING® guests — This streamlined platform gives BURGER KING® restaurants the ability to improve the guest experience in ways that keep pace with their guests’ mobile, on-the-go lifestyles.
“Wi-Fi connectivity is a growing priority for businesses and we’re providing solutions that support that need,” said Dan Walsh, AT&T Senior Vice President, Global Customer Solutions & Integration. “AT&T’s reliable Wi-Fi network aligns with the BURGER KING® brand commitment to create the best guest experience and lays the foundation for continued growth.”
AT&T Ready Zone is the company’s newest plug-and-play solution. The product helps businesses mobilize and engage with customers while connected to AT&T’s Wi-Fi network. The easy to install and scalable solution helps businesses build feature-rich applications and enables back-end needs.
