is leveraging their broadband wireless capability with DSL service to provide a converged broadband to go service. Branded as , the new $79.95/month service targets laptop carrying customers with seamless access to Wi-Fi, 3G wireless, and home DSL/Wi-Fi service. Net Reach provides a laptop broadband connection manager that automatically connects with the strongest available broadband service among AT&T’s 17,0000 Wi-Fi hotspots, 3G GSM wireless network, or the customer’s home broadband service (via a home wireless network). Conceivably, customers won’t know (or care) which network they’re connected to – they’ll just be connected to broadband. Customers must opt-in to unified billing of wireline and wireless services.

The strategy makes great competitive sense. It creates competitive differentiation between AT&T and their cable competitors. It’s a great example of how telecom carriers can leverage their wireless advantage. But for how long? Cable will soon catch up. Between Cablevision’s (granted they don’t compete directly with AT&T) pending launch of a and cable’s involvement in the , the cable industry will soon try to flex some broadband wireless muscle of their own.


Join the Conversation

Leave a Reply

Your email address will not be published.

Don’t Miss Any of Our Content

What’s happening with broadband and why is it important? Find out by subscribing to Telecompetitor’s newsletter today.

You have Successfully Subscribed!