AT&T is dispensing with different price tiers for different DSL speed packages, at least temporarily. Their new any speed, one price DSL campaign (use zip code 78734 if prompted) offers DSL tiers of up to 1.5 Mbps, 3 Mbps, or 6 Mbps for $24.95/month. There are some restrictions including a 12 month contract, with an early termination fee of $150.

All plans provide free ‘AT&T Wi-Fi Basic’ service and the 3 Mbps and 6 Mbps plans also include rebates (in the form of prepaid Visa cards) for either a DSL modem ($75) or a Wi-Fi enabled home gateway ($100). Customers are required to purchase an AT&T access line to qualify for the promotion.

It’s an interesting approach to generate DSL subscriptions (and maintain access lines). I’m not quite sure why anyone would select the 3 Mbps tier when you can get the 6 Mbps tier for the same price, with the same features.

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One thought on “AT&T Launches Any Speed, One Price DSL Campaign

  1. AT&T needs to give it up. They just started this 'Any speed' DSL internet promotion for $24.95/ month for 12 months /$42 /month plus $7 /month for modem.
    Here is their downfall again: (1) No one in their right mind likes to be stuck in a contract these days. (2) To be able to get the 3/6 Mbps of speed for the promotional price of $24.95, you have to commit to a home phone line to be able to receive these speeds.( rukm!) I already have 50 Mbps of high speed wireless internet with no home phone service with no contract.
    Give it up AT&T, you just can't compete with super fast speed internet with NO commitment for around the same price as top rated cable companies like Cable One.

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