AT&T confirmed a previously reported soft launch of whole home DVR. The service, called Total Home DVR, allows up to eight connected televisions to view recorded DVR content. AT&T joins Verizon FiOS who offers a similar product. Both companies are trying to gain a competitive edge, using multi-room DVR strategies to differentiate themselves over cable and DBS competitors. DVR differentiation will be interesting to watch over the coming months. Cable may try to exploit a networked DVR service, which could help level the playing field with multi-room DVR options. Networked DVR received a new lease on life after a recent court ruling in favor of Cablevision, which tried to launch the service last year, but was sued by several movie studios to stop it.
